Steyning, West Sussex
Prepared 7 September 2026
Your Turf Report
Umbra Performance
Two gyms compete for the members you want. Here's what they charge, what they're posting, and where you already win.
Two gyms compete for your members, and neither combines coaching with recovery care the way you do.
Kaizen Personal Training and Solo The Training Club are your two closest matches on format: small-group, coach-led, welcoming by design. Neither lists recovery treatment alongside training. You do, and it's checkable: your head coach's fight record sits on Sherdog, and your own clinical work is a separate, qualified service neither of them offers.
On price, you sit below both of them per session. Solo costs £189 to £229 a month for a comparable small-group model, more than your top tier before per-session rates even come into it. Kaizen has no recurring membership at all, just a one-time six-week challenge that works out more expensive per session than your own drop-in rate.
One thing we can't tell you yet: how full you are. We don't have your current member count or the number that would feel comfortably full, so the capacity section below asks for it rather than guessing.
Have a skim over this before our call. We will go through it properly when we talk.
2 Gyms near you running a similar small-group, coach-led model |
£110 Your top monthly rate, still below Solo's cheapest tier (£189) |
5.0 Your rating, tied for best, on the fewest reviews (22) |
0 of 2 Competitors combining coaching with recovery care, besides you |
100+ days Solo has run paid ads while you've run none |
Pending Your member count and target capacity, still needed from you |
01
The Two Numbers We Still Need From You
Your timetable, one dot per place (illustrative placeholder)
Placeholder numbers only, not your real figures. We don't have your current member count or your target capacity yet. Give us both and we rebuild this chart with your actual numbers, one dot per real place.
What's missing to size this properly
We know what one member is worth: £80 a month, £960 a year, straight from your own published pricing. We don't know how many members you run today, or the number that would feel comfortably full, not crowded, not empty. Give us both and we turn the gap into pounds the same way we've priced everything else in this report.
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On the call What's your current member count, and what number would feel comfortably full? One idea: once we have both figures, we cost the empty-capacity gap in pounds, the same way we've priced your per-session rate against Kaizen and Solo. I'll bring the £960-per-member arithmetic and we build the rest live. |
02
You Undercut Both Competitors on Every Comparable Rate
Solo costs more than you at every tier it runs. Kaizen doesn't run a membership at all, just a one-time challenge that costs more per session than your own drop-in rate.
| Business | Offer | Per session |
|---|---|---|
| Solo The Training Club | 2x/week small-group (£189/mo) | £21.82 |
| Solo The Training Club | 3x/week small-group (£229/mo) | £17.63 |
| Umbra Performance | Drop-in class | £12.00 |
| Kaizen Personal Training | 6 Week Challenge, one-time (£199 total, 18 sessions) | £11.06 |
| Umbra Performance | 9 classes/month (£80/mo) | £8.89 |
| Umbra Performance | 13 classes/month (£90/mo) | £6.92 |
| Umbra Performance | Unlimited Group Training (£110/mo) | £6.11 |
Solo's per-session rate is worked back from their monthly price divided by sessions a week, at 4.33 weeks a month. Kaizen publishes no recurring rate, only the one-time challenge shown here. Neither publishes a joining fee, so month-one cost isn't shown.
Cost per session, cheapest to priciest
Kaizen's rate comes from a one-time six-week challenge, not a recurring membership; every other figure is a monthly rate divided into sessions. Read from each business's own pricing on 2 September 2026, and Solo's by phone on 27 August 2026.
Per session is the only fair comparison here, since Kaizen has nothing recurring to compare and Solo prices in sessions a week rather than a flat monthly figure. On that basis, you're cheaper than both at every one of your four rates bar the comparison with your own drop-in: even that undercuts Solo's cheapest tier by close to £10 a session.
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On the call How do we get this comparison in front of a price-shopping prospect? One idea: show what a session actually costs next to Solo and Kaizen's numbers, since right now that comparison lives in this report and nowhere on your own site. I've built it off your four tiers and we pick how you display it. |
03
Solo Has Been Advertising for Over 100 Days. You and Kaizen Have Not.
| Business | Platform | What the ad leads with |
|---|---|---|
| Solo The Training Club | Meta (Facebook & Instagram) | A testimonial video, member "Karon," a knee and hip issue, running since late May 2026 |
| Kaizen Personal Training | None | |
| Umbra Performance | None | |
Read from the Meta Ads Library, 2 September 2026.
Days each campaign has been live
Read from the Meta Ads Library, 2 September 2026. Solo's ad launched between 28 and 30 May 2026; 100 days is the conservative count from the later date to this report.
A gym this size doesn't fund over three months of advertising on a whim. The safer read is that a testimonial-led, injury-recovery angle is converting in this market, at a price point close to yours. Solo's ad still runs one story: a member who came from a normal gym with a knee and hip problem and is now a regular, driving to a landing page built for the campaign.
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On the call What would your first campaign actually say? One idea: a testimonial ad of your own, built on your head coach's checkable Sherdog record or your own recovery work, since Solo's version has run long enough to suggest the angle works. I've drafted the shape of it and we pick the story together. |
04
Five Accounts for You, One Each for Them
You run three Facebook pages and two Instagram accounts. Kaizen and Solo each run one account per platform they use.
| Business | TikTok | ||
|---|---|---|---|
| Kaizen Personal Training | 493 followers, quiet since 16 Aug 2025 | None found | 236 followers |
| Solo The Training Club | 942 followers | 9,427 followers, 0 videos posted | 190 followers |
| Umbra Performance | Split across 2 accounts | None found | Split across 3 pages |
Read from each account on 2 September 2026. Facebook does not publish follower counts publicly to everyone, so treat these as a snapshot, not a live count. Your own five accounts haven't been consolidated into a single count yet, which is itself part of the finding below.
Splitting one gym across five accounts usually means each gets less engagement than one combined page would, since likes, comments and shares never build in the same place. That's a general pattern in how these platforms work, not a specific finding about your accounts, worth testing once you've picked which pages to keep. Solo's TikTok carries the largest single following in this comparison, 9,427 people, and has never posted a video to it: a large audience sitting completely unused.
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On the call Which of your five accounts do we keep? One idea: pick one Facebook page and one Instagram account, fold the rest into them or link every post back. I've mapped what's on all five and we agree which ones stay. |
05
You're Tied for the Best Rating, on the Fewest Reviews
Reviews, by count
Ratings: Umbra 5.0, Kaizen 5.0, Solo 5.0 (Birdeye; other listings show 30 to 36). All three tied on rating. Read on 2 September 2026 (Umbra and Kaizen) and 27 August 2026 (Solo).
Two gyms running the same small-group format as you, both landing on your exact rating, suggests the bar in this style of coaching is genuinely high, and you're clearing it. Solo carries almost twice your review count. Someone comparing two gyms on a phone tends to read the count before the score, so 22 works against you in a way 5.0 can't fix by itself.
06 · Competitor
Kaizen Personal Training
6.8 mi · No recurring rate · 5.0 (24 reviews)| The business | Small-group personal training capped at 4, run from Henfield Business Park, about 6.8 miles out. Named trainers Aaron and Ellen. The closest positioning match to your own format found, which is why it stayed in your competitor set despite sitting outside your usual 4-mile radius. |
| Reviews | 24 reviews at 5.0, with members praising personal attention and training around injuries. No pattern of complaints found. |
| Social media | 493 Instagram followers, 236 on Facebook, no TikTok. The last visible post on Instagram is dated 16 August 2025, over a year old on an account that otherwise looks active. Worth confirming yourself before you treat it as settled, since an account can post again the day after we check. What's there leans on named-member transformation stories with direct quotes. |
| Advertising | None found in the Meta Ads Library. |
| Where you win | Kaizen's only public price is a one-time six-week challenge, no ongoing membership, and it costs more per session than your unlimited and 13-class tiers. If their content really has gone quiet for a year, your own posting consistency is a plain point of contrast worth naming. |
07 · Competitor
Solo The Training Club
4 mi · £189–£229/mo · 5.0 (40 reviews, Birdeye)| The business | Family and partner-run small-group training in Fulking, about 4 miles out, run by Fin Bigg and Gemma Thompson. Adds yoga, a weekly run club and its own branded app on the PushPress platform. No combat or clinical recovery offering; its own edge is wellness and community rather than performance and recovery. |
| Reviews | 5.0 across every source checked, 40 on Birdeye, 30 to 36 elsewhere. Named coaches Fin, Gemma and Leanne, with injury-rehab and post-op recovery stories among the reviews. |
| Social media | 942 Instagram followers on a 4.8:1 follower-to-following ratio. Their last 12 posts average 66.5 likes and 7.9 comments, leaning on community content: a charity 10k, a sauna trip, a tribute post for the gym dog. Their own bio says they've intentionally posted less lately. TikTok carries 9,427 followers and zero videos ever posted. |
| Advertising | Three active variants in the Meta Ads Library, all built around one testimonial: a member with a knee and hip issue, running since late May 2026, still live as of 2 September, driving to a dedicated landing page. |
| Where you win | Solo's cheapest tier still costs more than your top price, and per session it runs £17.63 to £21.82 against your £6.11 to £8.89. Their edge is community and wellness; yours is coaching credentials plus recovery care under one roof, something no review of theirs mentions them offering. |
08
Who Your Marketing Should Be Aimed At
Two groups, built off what your two competitors are missing. This is the outline. We'll go into detail on the call.
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Finished Kaizen's challenge People who paid £199 for Kaizen's six-week block and are now deciding what comes next, since there's no membership to renew into. They've already bought structured coaching once, so you're not selling the idea, only where they continue it. |
Priced out of Solo People who want small-group coaching but not £189 to £229 a month. You sit below their cheapest tier on every one of your rates, with recovery care they don't offer at all. |
Where to reach them
Neither group is actively searching for a new gym by name, since both already train somewhere. Meta lets you draw a tight radius around Steyning and the villages near it, covering both competitors and putting a message in front of people who already follow them. Search is worth holding for your own name and little else.
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On the call Which of the two do we go after first? One idea: start with Kaizen's challenge graduates, since they need the least convincing, they've already paid for coaching once. I've worked up an approach for each group and we pick which one you open with. |
09
Your SWOT
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Strengths
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Weaknesses
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Opportunities
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Threats
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Three things to talk through
| 1 |
How do we get you more reviews? One idea: turn two or three of your best reviews into short, unpolished video clips with the members who wrote them, since you're starting from 22 against Solo's 40. I've picked the strongest quotes and we choose who to ask. |
| 2 |
How do we answer Solo's 100-plus days of advertising? One idea: one testimonial-style Meta campaign, built on your head coach's record or your own recovery work, sized against your £110 top rate. I've sketched a starting budget and we sanity check it together. |
| 3 |
How do we get your combined coaching-and-recovery offer in front of people? One idea: consolidate your three Facebook pages and two Instagram accounts into one per platform, then give recovery equal billing with combat content on whichever ones remain. I've mapped all five accounts and we agree what merges into what. |
Sources
Target Research: Umbra Performance (20 Aug 2026; pricing confirmed 20 Aug 2026 against the live /pricing page).
Competitor Intel: Kaizen Personal Training (Henfield), 20 Aug 2026, and Solo The Training Club, 27 Aug 2026 (pricing confirmed by phone). South Coast Gym and Three Sixty Fitness excluded per the ideal-client-profile fit criteria, 7 Sep 2026. Davison Leisure Centre and Lancing Manor Leisure Centre excluded per house rule (leisure centres aren't treated as competitors). Powerhouse Gym Henfield removed 27 Aug 2026: confirmed no longer trading.
Social & Ads: Instagram, Facebook, TikTok and the Meta Ads Library for Kaizen and Solo, 2 Sep 2026. Your own five accounts have not yet been consolidated into a single count.
Reviews: Google (Umbra and Kaizen) and Birdeye plus other listings (Solo), 2 Sep 2026.
Format note: this report uses Gym Data Pro's Your Turf Report structure, which carries three competitor sections as standard. This one carries two, since no third business near you clears the fit criteria (£70+ a month, owner-operated, evidence of spare capacity, small-group sessions) as of 7 Sep 2026.